Emphasise your villain’s bad qualities

Doctor Slithingly watched the readout on the computer screen and rubbed his hands together.

‘Excellent,’ he muttered, his voice a thin, rasping hiss. ‘Excellent!’ He laughed to himself in a chilling falsetto. ‘Soon my plan will come to fruition. Soon I will destroy them all!’ The room resounded with the sound of his insane giggling.

This was the culmination of years of research – years of testing tissue samples and creating unnatural biological hybrids – but now it was over. Now, finally, he would destroy them all – every single type and variation of leukaemia. In doing so, he would render useless the work of thousands of charitable organisations as well as denying medical professionals the world over a source of income. He would prevent the publication of hundreds of inspiring stories of survival and sacrifice which might otherwise have sold millions of copies worldwide.

‘Bwahaha!’ he laughed. ‘So long, you meddling haematological neoplasm, you!’